Challenge: To introduce a new talent to the market in an impactful and light way... all in the hopes of taking the market's 3rd place morning show to at least 2nd place. And that's just what we did.
This out-of-home campaign was in support of a larger effort on-air. With the premise of Ron Corning wanting to get his name out there, he's taken to making a slight modification to the mornings.
Chris Cima, Art Direction
Matt Christensen, Copywriter