Daybreak Food Truck
Promotional opportunity to take mornings to the viewer.  Starting with a scavenger hunt to find the truck and earn a prize, this effort evolved into a much more heartfelt effort.  The campaign ended with viewers nominating and choosing deserving groups or organizations.  From Children's hospitals to Alzheimer's Home, the Daybreaker brought a little sunshine to a hard working community.
Add'tl Credit: Chris Cima, Art Direction
Back to Top