Daybreak Food Truck

Food Truck Promotion. News 8 Daybreak Transit campaign. Work completed while employed at WFAA/Belo.

Daybreak Food Truck
Promotional opportunity to take mornings to the viewer.  Starting with a scavenger hunt to find the truck and earn a prize, this effort evolved into a much more heartfelt effort.  The campaign ended with viewers nominating and choosing deserving groups or organizations.  From Children's hospitals to Alzheimer's Home, the Daybreaker brought a little sunshine to a hard working community.
Add'tl Credit: Chris Cima, Art Direction
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