We were tasked to revitalize & rebrand our sister station from "KFWD 52" to (fill in the blank) . Along with naming, we were to develop a brand that encompassed a range of programming that hit every decade. With an older demographic, the challenge was to widen the channel's base of viewers without alienating the current audience. Secondary emphasis was placed on garnering a stronger male demographic. The budget was all done within existing in-house resources and with that we were able to marry all the pieces together with a dry, ironic and sometimes sarcastic voice…true to Archie Bunker.

PRINT COLLATERAL
Business Cards
Letterhead + Envelopes + Presentation Folders
On-Air Image
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